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United Bank Limited · 2024
Owned the end-to-end redesign of UBL’s account opening for unbanked customers, reducing onboarding to under seven minutes
University of Washington · 2026
Conducted a driving-simulator study to evaluate how in-car message delivery styles and timing affect driving performance and message recall
Led a 24-participant driving-simulator study on how message style and timing shape attention and recall in high-load environments
Designist · 2021
Helped launch Fujifilm’s at-home X-ray service in Karachi, enabling patients to receive essential imaging during COVID without visiting hospitals
University of Washington · 2025
Built a conversational AI experience that helps users gain clarity and conviction through future-focused scenario visualizations
Prototyped a classroom tool enabling anonymous student questions with real-time haptic alerts for teachers. Bronze Award, HCI International 2025
Designist · 2020
Led mixed-method research across 23 Husaini clinics, conducting 160+ patient and staff interviews to map fragmented service journeys during COVID
